Communication is much more than just the written word. Communication is also verbal or non-verbal, and it takes place at both an interpersonal and mass scale. With the University of Utah’s Communication program, students learn how to be effective communicators for all different types of audiences. Communication is a diverse discipline and offers a variety of skills to prepare students for their careers.
The program has focus areas in four sub-fields of communication, allowing students to tailor their degree to best fit their strengths and interests: these focus areas include Strategic Communication (public relations, advertising, integrated marketing), Journalism (digital, broadcast, print), Communication Studies, or Science, Health, Environmental, and Risk Communication. Through a combination of theoretical and technical training, the Communication program allows students to develop a comprehensive portfolio to market themselves to the industry.
The Student Experience
The Department of Communication offers students many enrichment opportunities, such as internships and part-time work in professional settings. If you want to network and spend time with fellow communication students, be sure to join one of the department’s many clubs and organizations: the John R. Park Debate Society in Salt Lake City allows members to practice debate skills in a friendly, competitive environment, while the Absolute Communication agency both at UAC and Salt Lake City is a student-run advertising and PR company affiliated with the U that allows students to gain experience in the communications industry.
Career Opportunities
Graduates of the Communication program have found work as editors, communication directors, PR specialists, marketing experts and managers, and radio and video producers. Careers in publishing (as a writer or editor), advertising, and the media (as a broadcaster, journalist, or reporter) as well as work for the government as a campaign manager, lobbyist or town manager, or in the nonprofit sector as a grant writer or program coordinator are also possible. With additional education, students can also become lawyers, advisors, and professors. Some of our graduates received admissions from prestigious graduate programs around the world (e.g., University of Utah, Michigan State University, Seoul National University, London School of Economics, and University of Cambridge).
Emphases
Students declaring the major Fall 2019 and after will be declared into an official emphasis and that emphasis will print on transcripts. Please note that if a student is declared in a prior Catalog Year (2017 or 2018) they will continue to work on previous sequences.
Strategic Communication Emphasis
Strategic Communication is used in growing professions, including public relations, advertising, marketing, event planning, project management, and health communication. Through the study of persuasion, social influence, and behavior change, students learn the basic framework for Strategic Communication. Students design social media messages, logos, brochures, websites, and promotional videos for their clients and organizations.
Journalism Emphasis
The Journalism emphasis ensures a strong foundation to support creativity and career exploration. Students sharpen their skills in reporting, writing, and producing news for evolving audiences; engage with communities by combining innovative storytelling with ethical, historical, and legal principles; and use digital and social media and evolving methods of data and algorithmic journalism to bring their engaging projects to life.
Communication Studies Emphasis
Students in the Communication Studies emphasis are exposed to the full breadth of the Communication discipline. They learn the key theories and methods that motivate effective communication and improve written and spoken skills. Students in this sequence are prepared for positions in professional, media, corporate, government, and nonprofit sectors, as well as graduate study in law, social work, business, and public administration.
Internship
An internship is a new and temporary position in which students learn and apply new skills directly related to their major under the guidance of a professional. To receive academic credit for an internship related to the Communication major, students must take the online course COMM 3610 concurrent with their internship placement. COMM 3610 is offered for credit/no credit only and fulfills a requirement for the Communication major.
- COMM 3610 is for new current internships only. Credit cannot be received for a past internship.
- Students cannot repeat the COMM 3610 course for the same internship, except in some approved cases such as Student Media on-campus internships.
- Students cannot use their regular job for internship credit.
- The internship must have a defined start and end date.
- Students may take the course for 1-6 credits during the semester. The course may be taken up to 3 times, students can only earn a maximum of 12 credits combined.
Please Note: COMM 3610 can only count for one course in a given semester. The course will not count for two separate courses if you opt to take it for 6 credits (in other words, it is one course taken for 6 credits). - You must submit a new application for each semester you wish to enroll in COMM 3610.
- Internship dates must coincide with semester dates as closely as possible.
- Your internship supervisor cannot be a relative, spouse, or fellow student.
THIS COURSE IS BY PERMISSION CODE ONLY.
Students that have obtained an internship must apply for the course and obtain permission code from Cameron Vakilian.
Want to Declare a Major?
Students may complete a Bachelor of Arts or Bachelor of Science in Communication within one of four emphases:
- Strategic Communication (public relations, advertising, integrated marketing);
- Journalism (online, broadcast, print);
- Communication Studies; or
- Science, Health, Environmental, and Risk Communication.
Students must meet the requirements of
- U of U cumulative GPA of 2.75 or higher and
- Completion of at least one U of U Communication course with a grade of C or better.
Please make sure to submit the major declaration form here once you meet the admission requirements. Major declaration is important to determine catalog year and is required in order to graduate. For declaring Strategic communication Minor or Media Studies Minor, please click below.
Communication Minor
This minor will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning. Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), account planning, and both theoretical and applied strategy.
Admission Requirements:
- U of U Cumulative GPA of 2.75 or higher AND
- Completion of at least one U of U Communication course with a grade of C or better
Graduation Requirements:
- 6 courses total
- At least 15 credits
- 'C' or better in all courses
Meet Your Faculty
Meet Major Advisor
Communication / Civil & Environmental Engineering
Alexis Choi
032-626-6110
u739
Book an Appointment
Your academic advisor can provide invaluable assistance with major/minor declaration, courses and registration, research opportunities, internships, and more. Book an appointment through the button below if you need any help with your major.